GUY
RX CREATIVE STUDIOS
Full Service Creative Agency
June – December 2026
Full Marketing Campaign — Client: Tianna Guy / TMG Productions
TIANNA
GUY
The Headliner II · December 19, 2026 · Trinidad & Tobago
Client Profile
WHO IS
TIANNA GUY
Before we market her, we understand her completely. Tianna's story is the campaign — it just needs to be told with precision and intentionality.
🥊
THE FIGHTER
TT's #1 ranked female boxer, #12 in the world. Continental Silver Medalist and the first woman from Trinidad & Tobago to compete at the Commonwealth Games. She has been called "the next Giselle Salandy."
🧬
BRAINS + BRAWN
Holds a BSc in Biology (Biomedical Emphasis) with a Minor in Chemistry from the University of the Southern Caribbean. As formidable off the canvas as on it and that duality is the marketing goldmine.
🏛️
THE LEGACY
Born and raised in Chaguanas, TT. Her grandfather and great-grandfather were stick fighters she carries that warrior bloodline into the boxing ring, merging Caribbean heritage with elite combat sport.
🎯
THE PROMOTER
Founded TMG Promotions to bridge the gap between TT's combat athletes and the public building platforms for boxing, kickboxing, and stick fighting. She doesn't just fight. She builds the game.
🌍
WORLD TITLE BOUND
Ranked #1 in the Caribbean, pursuing the WIBA Americas title. On a direct trajectory to become TT's first female boxing world champion. The question isn't if — it's when.
⚡
THE OPPORTUNITY
Young. Educated. Caribbean. Dangerous. Fighter, promoter, cultural ambassador. No other athlete in the region has this combination. This is what RX Creative Studios is here to amplify.
Brand Voice
HOW WE COMMUNICATE
BOLD
Never shy, never small. Tianna is the best in the Caribbean. We say it plainly and back it with evidence.
AUTHENTIC
Real footage. Real words. Real moments. No over-polished corporate content — audiences feel the difference.
CULTURAL
TT pride is woven into every post. The language, the references, the flag, the history — always present.
ELEVATED
Editorial quality. Dark, rich visuals. Green and black. She is not just a boxer — she is a brand.
PURPOSEFUL
TMG exists to uplift TT combat sport. Every post connects Tianna to something bigger than herself.
URGENT
From Phase 4 onwards — every piece of content builds momentum. December 19 is always in the room.
Sponsors & Partners
BRAND PARTNERS
All sponsor content is woven naturally into the calendar no hard-sell posts. Partners featured authentically in training, event coverage, and brand moments.
TMG Productions
HADCO Group
Dasani
Allegori
Ministry of Sport & Youth Affairs
The Muscle Mechanic
Athletes House
Tianna Guy Personal Brand
2026 Competitions & Events
CONFIRMED
FIGHT SCHEDULE
Every event is a content moment. RX Creative Studios is embedded from Bogota to Havana to the National Cycling Velodrome. Tap each event to see the content strategy.
Campaign Architecture
6 CAMPAIGN
PHASES
Each phase is anchored to a real event in Tianna's 2026 schedule. The campaign never has dead air there is always a milestone building toward the next.
Content Schedule
SAMPLE
CONTENT CALENDAR
Key weeks across the 7-month campaign. Full calendar delivered as a shared Google Sheet on kickoff — with captions, hashtags, posting times, and asset briefs per post.
Signature Event · TMG Productions
THE
HEADLINER II
DECEMBER 19, 2026
TMG Productions · Boxing · Kickboxing · Stick Fighting · Trinidad & Tobago
THE SECOND EDITION
Note: Headliner II branding assets are already established by the client. RX Creative Studios will execute the full marketing campaign within the existing brand identity not rebuild it.
Event Marketing Rollout
Aug – Sept
THE TEASE
Cryptic 'Dec 19' posts — date only, no context
'Something is coming' energy across stories
TMG logo cryptic teaser drop
Black frame / green date graphic
October
THE REVEAL
Official Headliner II reveal post
Event teaser trailer (60s) — cinematic
Venue announcement graphic
'Save The Date' shareable content
Nov – Early Dec
THE BUILD
Fighter card reveals (weekly)
Full event trailer (2–3 min)
Ticket link live on all platforms
Weekly countdown content
Dec 8 – 19
FIGHT WEEK
Daily content — all platforms
Weigh-in behind the scenes
Media day coverage
Event night live stories
What RX Delivers
SOCIAL CONTENT PRODUCTION
Fight card announcement graphics (in existing brand)
Weekly countdown content
Event Stories & Reels templates
Ticket sales social creative
Sponsor acknowledgement posts
VIDEO MARKETING
Teaser trailer (60s) — cinematic edit
Full event trailer (2–3 min)
Fighter intro graphic videos
Event night social cut-downs
Post-event highlight reel
PAID ADVERTISING
Facebook Event page management
Multi-format paid ad creative
Geo-targeted ticket ads — TT + diaspora
Retargeting campaign setup
Last-call urgency ads (Dec 1–19)
PR & PRESS SUPPORT
Press release — event announcement
Media outreach: TT & Caribbean press
Sports influencer partnership list
Pre/post event press coordination
Sponsor integration & coverage
Brand Extension
MERCH &
BRANDING
Merch is a brand activation — not an afterthought. TMG apparel turns fans into walking billboards and gives the brand physical presence across TT and the diaspora.
👕
CORE TMG APPAREL
- TMG Logo Tee — Black/Green
- Tianna Guy Signature Tee
- TMG Heavyweight Hoodie
- TMG Snapback Cap
- TMG Embroidered Dad Hat
- 'She Fights For All Of Us' Tee
🎟️
HEADLINER II EVENT MERCH
- The Headliner II Dec 19 Event Tee
- Fight Night Program Booklet
- Headliner II Limited Print Poster
- Event Wristbands (VIP / GA)
- TMG x Headliner Collector Cap
🏆
PREMIUM DROPS
- Champion Edition Hoodie
- Tianna x TT Flag Tracksuit
- Limited Fight Night Jersey
- Signed Photography Prints
- VIP Experience Bundle
Launch Strategy
01
TEASER
2 weeks out: close-up product teaser photos. Shadow shots. Partial reveals. Build anticipation without showing the full product.
02
LAUNCH REEL
Full unboxing reel with Tianna. Styled shoot. Link in bio. Limited first drop (50–100 units) to create real scarcity and urgency.
03
SUSTAIN
Monthly product features woven into regular content. Fan tags reposted. Tianna wears merch in training content naturally — no hard sell.
BRANDING DELIVERABLES — RX CREATIVE STUDIOS
Brand Style GuideLogo SuiteColour SystemTypography GuidelinesSocial Media TemplatesMerch Mockup KitSponsor Placement Templates
Measurement & Reporting
SUCCESS
METRICS
We don't post and pray. Every phase has defined targets tied to real events. We track, adjust, and report — results compound across the campaign.
End of Phase 1 · June
15K+
Instagram Followers
Starting ~8K. Target +7K through Reels reach and TT community reshares within the first month.
Colombia Camp · July
50K+
Campaign Impressions
Camp content performs organically. Travel + training = highly shareable. TikTok discovery compounds IG growth.
CAC Games · August
25K+
Total IG Followers
Competition coverage drives spikes. Live fight stories = highest engagement windows of the campaign.
Headliner II Reveal · Oct
100K
Reveal Post Reach
Boosted with FB ads + IG paid promo. Teaser trailer shared by TT sports media and influencer network.
Ticket Campaign · Nov
500+
Tickets Sold via Social
Trackable link per platform. FB event page + paid ads targeting TT + diaspora (US, Canada, UK).
Fight Night · Dec 19
30K+
Event Night Impressions
Stories, Lives, reshares, media coverage. Headliner II becomes TT's combat sports cultural moment of the year.
Reporting Cadence
WEEKLY
Top 3 performing posts
Follower change across platforms
Reel & Story reach
Engagement rate
MONTHLY
Full analytics report
Content audit & pivot plan
Phase performance review
Competitive benchmark
POST-EVENT
Pre/post follower growth
Ticket sales attribution
Press mentions count
Event night total reach
SHE DIDN'T WAIT FOR THE SPOTLIGHT.
SHE BUILT IT.